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[业界] 索尼说,新主机销量慢?萌大奶!我们早有经验!旧的硬件一样可以卖的很好

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发表于 2012-1-17 13:28 | 显示全部楼层 |阅读模式
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原文:
Sony announced sales figures for the Christmas period last week, and while the PS3 console was a popular choice among consumers, the PS Vita continued its sluggish start, shifting three times fewer units than its predecessor, the PSP.

Gamers snapped up Sony's flagship hardware over the Christmas break, with PlayStation 3 sales exceeding 3.9 million units worldwide. These took place in roughly 45 days from around 18 November until New Year's Day, during which time the company also shifted 1.7 million motion-peripheral PS Move units.

While this figure is by no means a disappointment, Sony admitted it should have done better, with European Move sales slower than the company would have liked, MCV reports.

Despite insisting otherwise, Sony would probably have similar feelings towards the slow-uptake of PS Vita. Sales stuttered past the half a million unit mark following its Asian launch on 17 December.

In perspective, the company's previous handheld console, the PSP, exceeded 1.6 million units over the holiday period. This figure derives from worldwide sales based on a longer timeframe, though, so direct comparison is perhaps unfair.

Still, previous-generation consoles remained a popular purchase over the festive period. Even the PS2 sold half a million units.

In other PlayStation proclamations, Sony reiterated its stance on next-gen consoles, insisting no PS4 announcements are planned for E3 2012, CVG reports.

"I don't think we're contemplating talking about anything to do with future console iterations at this point," said Andrew House, president of Sony Computer Entertainment.

With cloud-based services such as OnLive and Gaikai making much noise in the gaming world, the company's patience on pushing new hardware could be seen as a wise move.

"There are clearly a lot of opportunities with regard to business models around games, all of which we're interested in and are exploring," claimed House, before insisting it was still wary of streamed media.

“The scale of data involved and issues around latency do mean that, at least for now, the easiest consumer experience is from physical media. Although, having said that, we're starting to see some growth in the number or proportion of our consumers that want to access their content via download. But I think it's still pretty small."

翻译:
索尼上周宣布,根据在圣诞节期间的销售数字,PS3游戏机是一个深受消费者的喜爱的选择。但是PSvita持续低迷,比它的前代主机PSP少买了3倍。

去年的圣诞假期,玩家们纷纷抢购索尼公司的游戏主机,在此期间全球超过390万台PlayStation 3被卖出。从11月18日左右,直到元旦,共经历了大约45天,在此期间,该公司还卖出了170万套PSmove。

虽然这个数字并不令人失望,但是索尼承认它应该做得更好,根据MCV的报道,欧洲的营销公司卖出速度比该公司预期的要慢。

尽管没有肯定,但是索尼可能对PSV的缓慢销售有似曾相识的感受。从12月17日在亚洲地区推出,到现在PSV的销售才缓缓通过五十万大关。

另一方面,该公司以前的掌上游戏机,PSP,在假日期间售出超过160万台。不过这个全球销售的数字是一个较长的时间为基础所诞生的,所以直接与psv进行比较也许是不公平的。

不过,索尼前一代的游戏机在节日期间仍然是一个很流行的购买选择。PS2在假期共售出50万台。

根据CVG报道,在其他的有关PlayStation的公告中,索尼重申了对下一代游戏机上的立场,在2012年的E3上将不会出现PS4。

“我不认为我们打算思考未来的游戏机换代问题”,SCE总裁安德鲁豪斯说。

随着云服务的普及,像OnLive的和Gaikai一样的公司开始在游戏世界中占露头脚,而公司的不急于推出新的硬件也可以被看作是明智之举 。

“在游戏的商业模式方面显然是有很多的机会,对于所有这些我们都很感兴趣并且进行探索,”豪斯说,之前他坚持对流媒体的小心态度。

由于数字下载的规模和一些其他的问题,也意味着,至少在目前,最简单的消费体验是物理介质。虽然这么说,我们已经开始看到一些消费者下载游戏数量以及比例的增长,但我认为它现在仍然是非常小的。
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