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1.Consistent readers of video game industry news know just how frustrating a year it’s been for Nintendo Corporation. After glacially slow initial sales of its much-hyped 3DS console, the company’s stock prices and reputation have taken a pounding. In the wake of its Tokyo Game Show press conference, the company has developed another possible headache: its own CEO.
In an interview with Nikkei released today, Nintendo Corporation CEO Satoru Iwata declared unequivocally that his company will not develop software for smartphones and other mobile platforms. The interview puts to bed months of speculation on whether Nintendo would reverse its previous stance on joining the flourishing mobile market.
Standing firm on his earlier stance on the issue, Iwata made the following statement in response to whether his company would begin developing games for smartphones:
The announcement will earn Iwata few friends among investment authorities and Nintendo stockholders, who recently called for the company to expand into the smartphone gaming market. In the same interview with Nikkei, the CEO also mentions that the recent Nintendo 3DS price cut will be the last of its kind, and that he is certain that the upcoming Christmas season will stimulate sales enough to dispel any worries about Nintendo’s profit margin.
2.Despite his reassurances, Iwata’s statements come on the tail of several public relations blows for Nintendo. These include a drop in stock prices following lukewarm reception to their Tokyo Game Show showing and rumors that the upcoming Wii U’s much-touted tablet controllers won’t work as claimed. Even recent positive news regarding an uptick in Nintendo 3DS sales has had little effect on the dour mood surrounding the company. |
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