嘿，怎么解决小薇酱目前的困境呢？来看看国外的评论吧，两个字：降价

Toyger

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原文：
When the Playstation Vita was first announced at $249, there was a collective sigh of relief. Once feared to be an over-priced, high-powered typical Sony device, the Playstation Vita was launching at a price that would directly compete with the Nintendo 3DS. With near-current generation console graphics, dual thumb-sticks, touch controls, and an operating system that featured many similarities to that of a smartphone, how could this system not beat out its smaller competitor? Things were looking great for Sony.

But something happened. Nintendo dropped the price of the 3DS and dropped the stomachs of Sony fans around the world. Now costing double that of the Nintendo 3DS, Sony had on their hands an over-priced, high-powered typical Sony device.

Now with a little over a week until the Playstation Vita’s launch in North America, Sony is not in a good position. There has been a complete lack of marketing for their latest handheld and at Sony’s throat over the incredibly overpriced proprietary memory for the system. Sony has reacted by announcing a new bundle launch-day bundle for the Wi-Fi and 3G versions of the system, which features the system along with an 8GB memory stick, a voucher for a Playstation Network game, and a month of free AT&T 3G data. Definitely an encouragement to pick up a Vita at launch, but no the price drop that fans were expecting.

Today, an interesting story broke that may signify once and for all that the price of the Playstation Vita needs to be lowered. A quick look at Amazon.com shows that the Playstation Vita is their number 1 ‘Most Wished For’ product. This could simply mean that people are passive about the system due to a simple lack of interest. What’s more likely is that people simply can’t afford to dish out $249 on a brand new handheld that – if the downward trend continues — may die off rather quickly.

The main reason I believe this may have something to do with the high price of the system and its memory is that when people don’t care for a system, they usually will just ignore it and search for other things. By adding it to their ‘Most Wished For’ list and making it the number 1 in the U.S., it proves that people do have an interest in the system, there is just something holding them back from taking the plunge.

A few weeks ago it was revealed that it costs around $160 to manufacture a Playstation Vita. If Sony were to lower the price of the actual unit, they would likely be forced to take a huge cut on each unit sold. $160 does not leave much room to cut the price while making a profit. It would be more logical for Sony to lower the price of the system’s proprietary memory. The memory, which is aimed to curve piracy by being proprietary, and its price have long been a controversial topic among games. By lowering the price of the memory, Sony could continue to make a nice profit off of each unit sold while also encouraging more people to pick up the system.

Whether they lower the price of the handheld or the price of the memory, one thing is clear: Sony is doing themselves a disservice by making the Playstation Vita a pricey system. With the news that the handheld is the ‘Most Wished For’ item on Amazon, this point is even clearer. People are sending a message to Sony and they can either listen and learn, or ignore it and face the consequences.

翻译：

当vita一开始宣布将定价249美元时，有一个集体如释重负的叹了口气。拥有着超低价，高功率的典型的索尼设备——PSvita所推出的价格，将直接与任天堂3DS竞争。接近目前的次世代游戏机的图形表现能力，双摇杆，触摸控制，以及独具特色的与智能手机有许多相似之处的操作系统，这款游戏机怎么可能无法打败如此弱小的竞争对手？索尼的眼前一片光明。

但是事情还是发生了。任天堂3DS的价格下降了，全世界索尼的粉丝们遭到了重重的一击。现在，必须要付出相当于两倍于任天堂3DS的成本，他们才能在手中玩到超低价，高功率的典型的索尼掌上设备设备。

现在还有一周多的时间PSvita将在北美推出，然而索尼并没有处以一个很好的位置。他们最新的游戏机一直缺乏完整的营销，并且专有系统储存有着令人难以置信的过高价格。索尼已做出了一些反应，宣布了将在发售日当天推出一个适用于WIFI和3G的捆绑套餐，套餐中具有一个8GB的记忆棒，一张PSN游戏的优惠券和一个月免费的AT＆T的3G业务。这些举动绝对可以鼓励一部分人买下vita，但是却没能像万众期待的那样进行降价。


今天，一个有趣的事情发生了，这些事情可能意味着PSvita真的需要降低价格了。在亚马逊的快速查看一下你会发现，PSvita是排名第一的“最希望获得”的产品。这可能不仅仅意味着人们对这个系统消极是对它没有兴趣，而更有可能的是，人们根本买不起一个全新的249美元掌上设备——如果下降的趋势继续下去 ——可能会快速死精光。

我相信造成这种现象的主要原因是游戏机和其储存设备的的高价格，当人们不关心这个东西的时候，他们通常会忽略它，并寻找其他可以替代的事情。将它加入到他们最希望的名单并出现在美国的最希望的第1号，证明了人们确实对这个东西抱有兴趣，只是价格跳水的担心在阻碍这他们。

几个星期前，PSvita被发现它的成本约为160美元。如果索尼降低实际销售的价格，他们可能会被迫采取对每个地方都进行的巨大的削减。160美元不会留下很大的空间让你降价并且还能够牟利。索尼降低专用记忆棒的价格，这将是更合乎逻辑的。记忆棒，其目的是通过它来间接防止盗版，其价格一直是很有争议的话题。通过降低记忆棒的价格，索尼可能会随着机器的卖出而得到一个不错的利润，同时也鼓励更多的人来购买PSvita。

无论索尼是否降低游戏机或记忆棒的的价格，有一点是明确的：索尼正在做对不起自己的事情——给了PSvita一个昂贵的价格。据最新的消息，该设备依然是在亚马逊'最希望获得'的第一名，这一点更加明显了。人们一直发送消息给索尼，他们可以进行聆听和学习，或忽视它们而直接面对后果。。

海狸先生

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